Business Anthropology and Corporate Culture Viewing Corporate Culture at Morse Inc. Through the Eyes of a Business Anthropologist
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Authors
Plaunt, Kristin
Issue Date
2007
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
There has been much anthropological research focused on culture in the
workplace environment. Business anthropologists have been involved in the study of
corporate culture to delineate how companies can function more efficiently and better
meet the needs of their employees, their customers, and their marketplace. Each
organization, no matter the size, has its own unique corporate culture. A strong corporate
culture offers many benefits to the company. This Senior Individualized Project will
review the background and characteristics of both corporate culture and business
anthropology. Then, through the eyes of a business anthropologist, this paper will take an
in depth look at the corporate culture of Morse Inc., a leading market research firm.
Description
ix, 80 p.
Citation
Publisher
Kalamazoo, Mich. : Kalamazoo College.
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder. All rights reserved.