Business Anthropology and Corporate Culture Viewing Corporate Culture at Morse Inc. Through the Eyes of a Business Anthropologist

Abstract

There has been much anthropological research focused on culture in the workplace environment. Business anthropologists have been involved in the study of corporate culture to delineate how companies can function more efficiently and better meet the needs of their employees, their customers, and their marketplace. Each organization, no matter the size, has its own unique corporate culture. A strong corporate culture offers many benefits to the company. This Senior Individualized Project will review the background and characteristics of both corporate culture and business anthropology. Then, through the eyes of a business anthropologist, this paper will take an in depth look at the corporate culture of Morse Inc., a leading market research firm.