JavaScript is disabled for your browser. Some features of this site may not work without it.
  • About K
  • Academics
  • Admission
  • Alumni Relations
  • Giving to K
  • News & Events
  • Student Life
  • HORNET HIVE
  • ATHLETICS
  • SITEMAP
  • WEBMAIL
    • Login
    View Item 
    •   CACHE Homepage
    • Academic Departments, Programs, and SIPs
    • Human Development and Social Relations (HDSR)
    • Human Development and Social Relations (HDSR) Senior Individualized Projects
    • View Item
    •   CACHE Homepage
    • Academic Departments, Programs, and SIPs
    • Human Development and Social Relations (HDSR)
    • Human Development and Social Relations (HDSR) Senior Individualized Projects
    • View Item

    "Anyone can do that!" Increasing Attendance at Chicago's Museum of Contemporary Art Using Falk's Interactive Experience Model

    Thumbnail
    View/Open
    Searchable PDF / Kalamazoo College Only (3.274Mb)
    Date
    2002
    Author
    Field, Adrienne S.
    Metadata
    Show full item record
    Abstract
    The primary focus of this study was to determine why people do not attend the Museum of Contemporary Art and how the lack of attendance reflects on their liking of contemporary art. Research was conducted in Chicago at the Museum of Contemporary Art during the summer of 2002. Data was gathered through observations of visitors and interviews with guests, staff members, and contemporary art experts. Observations and interviews were conducted during regular museum hours as well as during special promotional events. Data was also collected from marketing material the MCA presents to entice visitors to attend the museum. Research was supplemented by obtaining detailed accounts from focus groups. These focus groups were organized by an independent consulting firm to determine what the MCA can do to improve attendance figures. Findings from focus groups and my research indicate that the MCA's audience is unhappy about their museum experience. To determine why contemporary art museums are less popular than traditional historical art museums, a sample of visitors supports the claim that visitors expect a high quality experience from the MCA. The results assembled connect to Falk's Interactive Experience Model of how museums should present exhibitions to the public. Suggestions are then made, based on Falk's Model, for what the Museum of Contemporary Art can do to increase its attendance and make the museum more popular in Chicago.
    URI
    http://hdl.handle.net/10920/27390
    Collections
    • Anthropology and Sociology Senior Individualized Projects [641]
    • Human Development and Social Relations (HDSR) Senior Individualized Projects [73]

    Browse

    All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    Login

    DSpace software copyright © 2002-2021  DuraSpace
    DSpace Express is a service operated by 
    Atmire NV
    Logo

    Kalamazoo College
    1200 Academy Street
    Kalamazoo Michigan 49006-3295
    USA
    Info 269-337-7000
    Admission 1-800-253-3602

    About K
    Academics
    Admission
    Alumni Relations
    Giving to K
    News & Events
    Student Life
    Sitemap
    Map & Directions
    Contacts
    Directories
    Nondiscrimination Policy
    Consumer Information
    Official disclaimer
    Search this site


    Academic Calendars
    Apply
    Bookstore
    Crisis Response
    Employment
    Library
    Registrar
    DSpace Express is a service operated by 
    Atmire NV