dc.contributor.advisor | Hultberg, Patrik T. | |
dc.contributor.author | Tuxhari, Aidis | |
dc.date.accessioned | 2012-08-16T20:36:12Z | |
dc.date.available | 2012-08-16T20:36:12Z | |
dc.date.issued | 2008 | |
dc.identifier.uri | http://hdl.handle.net/10920/27351 | |
dc.description | 41 p. | en_US |
dc.description.abstract | My senior individualized project was aimed at assessing the growing senior housing
market. This past summer, I interned at Erickson Retirement Communities in the Marketing
Research Department, but spent a significant time on strategic planning and interacting with the
various other departments. Erickson is one of the leading developers of retirement communities
across the nation, focusing on long-term and independent living housing for older Americans.
Throughout my experience at Erickson, I had several responsibilities and was able to use my
classroom experience in order to identify and complete them.
This paper consists of two main sections. The experiential section describes my
internship experience, such as my projects, at Erickson during this past summer. The connections
essay is my research on a topic tied to my internship. My connections essay assesses the future
for retirement communities by looking at the industry and its trends, demographics, and current
economic conditions. The senior housing industry is predicted to have a positive outlook,
especially with the retirement of the baby boomer generation and the changed perception of
retirement and retirement communities. However, the senior housing developers are facing an
unsteady economy as a weak housing market, a risky stock market, and an increasing inflation of
food, gas and health care prices, are all affecting the prospective consumers. To attract today's
consumer and benefit from the industry growth, senior housing developers should consider
branding in their strategic planning agendas. Branding will incite a modem and acceptable
perception of retirement communities on various generations of the older Americans; it will
increase company revenue in the long-term and it will create the consumer-to-producer trust,
which will in tum boost sales. | en_US |
dc.format.mimetype | application/pdf | |
dc.language.iso | en_US | en_US |
dc.relation.ispartof | Kalamazoo College Economics and Business Senior Individualized Projects Collection | |
dc.relation.ispartofseries | Senior Individualized Projects. Economics and Business.; | |
dc.rights | U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder. | |
dc.title | "Retiring America": Importance of Branding in the Senior Housing Industry | en_US |
dc.type | Thesis | en_US |
KCollege.Access.Contact | If you are not a current Kalamazoo College student, faculty, or staff member, email dspace@kzoo.edu to request access to this thesis. | |