Consumer Choices as Expressions of Identity: Radical Consumerism Demonstrated Through Organics, CSA, and Health Foods
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Authors
Anderson, Lily M.
Issue Date
2011
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
Through the approach of the literature review, research from a range of social sciences has been
combined to discuss the significance of identity and its role in consumer culture. The research
included highlights on post-modernism in consumer culture, consumer activism, and collective
identities. Expanding further on this subject points to consumption as a means, for the individual
to connect to a particular social movement or micro-culture with an end goal, of exhibiting
attitudes and behaviors significant to their identity. Three particular loci or markets for this
consumption are presented and their significance in society discussed: organic food products,
health food products, and Community Supported Agriculture (CSA) programs.
Description
iv, 30 p.
Citation
Publisher
Kalamazoo, Mich. : Kalamazoo College.
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder. All rights reserved.