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dc.contributor.advisorCunningham, Kiran, 1961-
dc.contributor.authorAnderson, Lily M.
dc.descriptioniv, 30 p.en_US
dc.description.abstractThrough the approach of the literature review, research from a range of social sciences has been combined to discuss the significance of identity and its role in consumer culture. The research included highlights on post-modernism in consumer culture, consumer activism, and collective identities. Expanding further on this subject points to consumption as a means, for the individual to connect to a particular social movement or micro-culture with an end goal, of exhibiting attitudes and behaviors significant to their identity. Three particular loci or markets for this consumption are presented and their significance in society discussed: organic food products, health food products, and Community Supported Agriculture (CSA) programs.en_US
dc.publisherKalamazoo, Mich. : Kalamazoo College.en_US
dc.relation.ispartofKalamazoo College Anthropology and Sociology Senior Individualized Projects Collection
dc.relation.ispartofseriesSenior Individualized Projects. Anthropology and Sociology.;
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder. All rights reserved.
dc.titleConsumer Choices as Expressions of Identity: Radical Consumerism Demonstrated Through Organics, CSA, and Health Foodsen_US
KCollege.Access.ContactIf you are not a current Kalamazoo College student, faculty, or staff member, email to request access to this thesis.

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  • Anthropology and Sociology Senior Individualized Projects [656]
    This collection includes Senior Integrated Projects (SIP's) completed in the Anthropology and Sociology Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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