Gender Gap Theories and Likelihood to Vote for Hypothetical Political Candidates
Toomey, Rachel L.
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The voting difference between men and women, or the gender gap, is a topic that has received much attention since the 1996 election. There are several theories that attempt to explain the gender gap; Social Dominance Orientation theory, the Resonance Model, Belief theory, and Trait theory. The study hypothesized that the issues upon which a candidate campaigned would be a stronger predictor of likelihood to vote for a candidate, rather than the gender of the candidate. We created a hypothetical candidate and manipulated the gender of the candidate and issue set the candidate endorsed. Results indicate support for our hypothesis, which is also in accordance with Social Dominance Orientation theory.