Pro-Environmental Behavior Modification Techniques: A Program to Reduce Carbon Dioxide Emissions at a Residential Level
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Over the past few decades, members of society have grown increasingly aware of their impact on the overall quality of the environment. Since then, there have been various studies and programs utilizing psychological behavior modification techniques in order to initiate new and more environmentally friendly ways for people to live their everyday lives. This study takes several techniques, specifically, (a) group-based peer learning, (b) implementation intentions, (c) prompts, (d) public commitments, and (e) social-injunctive norms, and combines them to make one hybrid program. This program will include three neighborhoods in the city of Ann Arbor, Michigan. Each neighborhood will consist of 60-80 residents. Residents in two of the neighborhoods will be placed into teams of 6-10 members. The third neighborhood, acting as a control, will contain no teams. All participants will range from 18 years of age and up. The duration of the program will be 11 months, beginning in December and ending in November. For the entire length of the program, each team will meet once a month. During the meetings, the participants will have the opportunity to participate in each behavior modification technique. The control neighborhood will participate in these behavior modification techniques through e-mails. Once the program is completed and the data are collected, each technique will be separately analyzed in relation to the amount of carbon dioxide emissions reductions of the neighborhood, team, and the individual households.