Good Vibes: Evaluating the 'Ambiance' Elicited from Public Spaces
Shoup, Rosanna J.
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The present study explored the impressions of general ambiance, or 'vi be', elicited from bars and cafes. Impressions are drawn from inferences abstracted from people and their surroundings (Gosling, Gaddis, & Vazire, 2008, p. 340-341). These inferences contain valid information about the personalities, values, and dispositions of others. Buss (1987) has shown that people select, evoke, and manipulate social environments. The present study supports the suggestion that people also actively select, create, and manipulate the physical environments with which they interact (Gosling, Gaddis, & Vazire, 2008, p. 336-337). It is predicted that public establishments elicit an 'ambiance' that is generated by the personalities, trace behaviors, and identity claims of the patrons who frequent the location. Furthermore, it is this 'ambiance' that allows observers to make similar impressions. The 10 location observers who rated their impressions of the selected public establishments were undergraduate ·assistants receiving course credit for their participation. All establishments were located in the city of Austin proper and consisted of 25 b~s and 25 cafes. Each location was randomly selected from a comprehensive list and met the established criteria for 'bar' or 'cafe.' Planned analyses of the data include a case 3A intraclass correlation coefficient of a mixed factonal analysis of variance (ANOVA) of location observer scores by locations (10 x 50) for each of the descriptor items (see appendix A).