Marketing to Hispanics in the United States

Abstract

This paper is a general guide to any potential seekers choosing to associate with the Hispanic market. It conveys the importance of language and culture as well as the importance of the market itself. The market is growing exponentially and is observed through my own research as well as the research of others. The various graphs reflect the expanding population and buying power the Hispanics possess. They are becoming the largest minority in the United States and own a huge portion of the monetary and consumer-purchasing pie. Thus, marketers should care to learn about this potential market to effectively reach this loyal niche.