JavaScript is disabled for your browser. Some features of this site may not work without it.
  • About K
  • Academics
  • Admission
  • Alumni Relations
  • Giving to K
  • News & Events
  • Student Life
  • HORNET HIVE
  • ATHLETICS
  • SITEMAP
  • WEBMAIL
    • Login
    View Item 
    •   CACHE Homepage
    • Academic Departments, Programs, and SIPs
    • Economics and Business
    • Economics and Business Senior Integrated Projects
    • View Item
    •   CACHE Homepage
    • Academic Departments, Programs, and SIPs
    • Economics and Business
    • Economics and Business Senior Integrated Projects
    • View Item

    Refocusing: Serendipity Stables Entering the Online Network

    Thumbnail
    View/Open
    Searchable PDF / Kalamazoo College Only (2.078Mb)
    Date
    2010
    Author
    Jessup, Jacqueline A.
    Metadata
    Show full item record
    Abstract
    The basis of my paper is to incorporate the use of websites, social networks and other forms of online marketing to help market Serendipity Stabies, an equestrian facility in Wappingers Falls, New York. My internship with owner/trainer Susie Bagnato was aimed to use my knowledge of different forms of online marketing paired with my extensive knowledge of the equestrian world and apply it to her business. Because she recently moved into and opened this equestrian facility she was not sure which steps to take in order to market Serendipity Stables services of boarding, lessons, shows, kid camps, etc. Throughout this paper I will discuss my internship in full in the Experiential Description, and I will go through the marketing tools she uses right now, what r implemented into the new online marketing plan, and the financial projections throughout the next 5 years. By improving the website, and creating a Facebook and Twitter accounts, I feel as though that will help to create more of a customer base for Serendipity Stables from the online marketing. My recommended marketing plan outlined steps I took to improve these means of marketing. There is also a separate marketing plan, called Serendipity Sale Horses, which will be more of viral marketing that I feel can help Serendipity Stables as well. The projected financials that I came up with show that by taking these steps it will prove to be very beneficial in the next 5 years.
    URI
    http://hdl.handle.net/10920/26450
    Collections
    • Economics and Business Senior Integrated Projects [1202]

    Browse

    All of CACHECommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    Login

    DSpace software copyright © 2002-2023  DuraSpace
    DSpace Express is a service operated by 
    Atmire NV
    Logo

    Kalamazoo College
    1200 Academy Street
    Kalamazoo Michigan 49006-3295
    USA
    Info 269-337-7000
    Admission 1-800-253-3602

    About K
    Academics
    Admission
    Alumni Relations
    Giving to K
    News & Events
    Student Life
    Sitemap
    Map & Directions
    Contacts
    Directories
    Nondiscrimination Policy
    Consumer Information
    Official disclaimer
    Search this site


    Academic Calendars
    Apply
    Bookstore
    Crisis Response
    Employment
    Library
    Registrar
    DSpace Express is a service operated by 
    Atmire NV