Social Media Marketing for Destination Marketing Organizations
MetadataShow full item record
This summer I spent eight weeks designing, implementing, and maintaining a social media-marketing plan for Discover Kalamazoo, the destination marketing organization (DMO) for Kalamazoo County. Social media marketing, office interactions, and personal growth are all based on communication. Social media can provide an essentially free marketing channel for building connections, community, and commerce for the tourism industry. A destination marketing organization does not only want to increase the economic prosperity of the region by means of tourism, but by creating a lasting positive impression of the destination to visitors and residents in order to create a positive regional brand identity. Social media can increase brand identity, website traffic, and search engine optimization if properly maintained.
Showing items related by title, author, creator and subject.
Vasilion, Gregory W. (2016)This SIP is a marketing plan for BarTees, a small marketing offshoot project of Bandwidth Marketing, a small creative agency in Chicago. The objective of BarTees is to provide a creative, low-cost, word-of-mouth marketing ...
Guldan, Matthew R. (2010)Over the course of the last four months, from June 2010 to September 2010, I conducted a marketing and research internship with my dad's newly emerging company, Waste Water Heat Transfer Systems, also known as 'W2HTS'. ...
Mingas, Markets and Modernization: An Examination of the Effects of Market Orientation on the Traditional Labor Form in an Andean Community Sanchez, Monica C. (Kalamazoo, Mich. : Kalamazoo College., 1996)The fieldwork for this project was completed during an 11 week period in the fall of 1996. During this time I lived with an indigenous family in the community of Peguche and participated with the neighboring community ...