The Importance of a Planning and Marketing for Creating a Sustainable.Community
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Authors
Mitchell, Andrew
Issue Date
2011
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
Northport, Michigan is a small rural town that I grew up in. I attended Northport
Public school from kindergarten all the way through high school and have fallen in love
with the town and its people. I joined the Youth Advisory Council in high school to help
better the community and the school. When I graduated high school I started attending
township meeting and presentations with the intentions of creating ways to uplift and
improve the community. I have continued to this day to engage myself in bettering
Northport by attending Village Council meetings in the summer and expressing my ideas
for improvement. Like most small towns, Northport has been hit hard by the recession
and struggles to obtain economic sustainability. This motivated me to create a marketing and planning guide that would offer suggestions for community improvement. This goal will be explained further in detail in this essay as I connect marketing and planning
theories to my involvement and suggestions to the community.
This essay can be broken into four sections: introduction, community profile, ,
residential, commercial, and economic development, recreation plan, community
involvement, and appendices. The introduction includes the thesis of the essay along with
my reasons for getting involved. The community profile explains the basic demographics
of the community and recreational facilities. The recreation plan describes possible
planning ideas for improvements to current recreational facilities and how they can
contribute to economic sustainability. The residential, commercial, and economic
development section outlines planning and marketing suggestions for development in the
community that will help bring jobs and families into the area. In the community
involvement section I talk about the administrative structure of the town and how
important community involvement is when developing a plan to benefit the community.
I have concluded after years of community engagement that a small town must
understand that economic success is a combination of many different components
working together. You must take advantage of the resources you have and find a way to
compliment them with each other. Northport has the resources and the qualities that they
need to be successful, but have struggled to attract investors and sustain economic
growth.
Description
26 p.
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U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.