The Importance of a Planning and Marketing for Creating a Sustainable.Community
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Northport, Michigan is a small rural town that I grew up in. I attended Northport Public school from kindergarten all the way through high school and have fallen in love with the town and its people. I joined the Youth Advisory Council in high school to help better the community and the school. When I graduated high school I started attending township meeting and presentations with the intentions of creating ways to uplift and improve the community. I have continued to this day to engage myself in bettering Northport by attending Village Council meetings in the summer and expressing my ideas for improvement. Like most small towns, Northport has been hit hard by the recession and struggles to obtain economic sustainability. This motivated me to create a marketing and planning guide that would offer suggestions for community improvement. This goal will be explained further in detail in this essay as I connect marketing and planning theories to my involvement and suggestions to the community. This essay can be broken into four sections: introduction, community profile, , residential, commercial, and economic development, recreation plan, community involvement, and appendices. The introduction includes the thesis of the essay along with my reasons for getting involved. The community profile explains the basic demographics of the community and recreational facilities. The recreation plan describes possible planning ideas for improvements to current recreational facilities and how they can contribute to economic sustainability. The residential, commercial, and economic development section outlines planning and marketing suggestions for development in the community that will help bring jobs and families into the area. In the community involvement section I talk about the administrative structure of the town and how important community involvement is when developing a plan to benefit the community. I have concluded after years of community engagement that a small town must understand that economic success is a combination of many different components working together. You must take advantage of the resources you have and find a way to compliment them with each other. Northport has the resources and the qualities that they need to be successful, but have struggled to attract investors and sustain economic growth.