Social Media: Changing the Marketing Game
Rowley, Zachary A.
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Businesses are slowly learning what 750 million Facebook users have already learned; "'you have to have a Facebook.' This can be taken one step farther for marketers to '"every company's marketing must involve social media." As social media has gained popularity as a new age marketing tool, marketers and companies have approached social media in a variety of ways. Each company sets out to exploit the near limitless possibilities and discovers an equally impressive number of nightmares. To best utilize this tool, marketers must embrace the new methods of the social media community.