Differentiation of Marketing and Building Relationships in the Medical Sales Industry
Schell, Jacob Timothy
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Differentiation of Marketing and Building Relationships in the Medical Sales Industry contains two main sections, an "experiential description" and a "connection essay". The "experiential description" contains information about my experiences with Smith & Nephew over the past two summers. This includes my interaction with representatives o·f the company as well as consumers within the market. The "connection essay" is formulated with a number of theoretical and conceptual understandings of the medical sales industry. It provides a breakdown of these theories/concepts based on primary research in the medical sales environment. Throughout this paper, the differentiation between medical sales and a typical market is addressed. It will also provide first hand experiences of how representatives of Smith & Nephew Endoscopy interact with the market.