Globalization: The World is Going Global, So Am I
Abstract
The author describes his experience as corporate financial intern with Electrolux in India, and then discusses what globalized businesses in the consumer goods industry are doing to expand their operations into emerging markets, looking at technology, acquisitions and mergers, brand strategy, and product line decisions.
Collections
Related items
Showing items related by title, author, creator and subject.
-
General Motors : Model of Global Marketing or Global Mismanagement?
Goike, Courtney (2000)Globalization has become the catch phrase of the twentieth century and reveals the desire of business interests to exploit the potential benefits of expanding operations into nondomestic markets. The marketing strategy ... -
Researching Corporate Globalization: A Focus on the Study and Presentation of The Global Air Care Industry
Placinski, Renae N. (2002)Corporate globalization is a phenomenon that utilizes today's advancements in technologies and communications to help corporations do business on an international basis, in order that they may gain greater recognition, ... -
The Globalization of Taiko : How Japanese-Style Drumming to North America Connecting a Diverse Global Community
Rezko, Rachel (2015)The author discusses the popularity and history of Japanese Taiko drumming and asks why this Japanese form has taken hold in the West instead of traditional forms of drumming from China or Korea. She points out that the ...