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    • Economics and Business Senior Integrated Projects
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    •   CACHE Homepage
    • Academic Departments, Programs, and SIPs
    • Economics and Business
    • Economics and Business Senior Integrated Projects
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    Globalization: The World is Going Global, So Am I

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    Searchable PDF / Kalamazoo College Only (5.861Mb)
    Date
    2001
    Author
    Gibbs, Joshua K.
    Metadata
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    Abstract
    The author describes his experience as corporate financial intern with Electrolux in India, and then discusses what globalized businesses in the consumer goods industry are doing to expand their operations into emerging markets, looking at technology, acquisitions and mergers, brand strategy, and product line decisions.
    URI
    http://hdl.handle.net/10920/26421
    Collections
    • Economics and Business Senior Integrated Projects [1195]

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