Small Business Marketing : Principles of Marketing as They Apply to the Small Business Owner
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Authors
Mickey, Robert
Issue Date
2001
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
The author describes the imprtance of marketing for small businesses, the value of finding reliable sources of information, data analysis and strategic planning, and then focuses on "Guerilla Marketing" strategies.
Description
44 p.
Citation
Publisher
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.