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dc.contributor.advisorMoffit, Timothy E.
dc.contributor.authorLaFrate, Stephanie M.
dc.description48 p.en_US
dc.description.abstractTeenagers are the fastest growing group of consumers in the world. Every year teenagers spend more than $55 billion dollars. This paper examines the different market segments that have evolved with the growing adolescent market and how to best target the teens in each segment. The use of different forms of media to reach adolescents is examined with particular attention given to the internet and its role in teenagers' consumption. By looking at original data collected from the Kalamazoo College student population, it is possible to apply the concepts of market segmentation to a "real world" population sample. This allows us to understand what teenagers want and how to get their business as they become more market savvy and increase their spending.en_US
dc.relation.ispartofKalamazoo College Economics and Business Senior Individualized Projects Collection
dc.relation.ispartofseriesSenior Individualized Projects. Economics and Business.;
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.titleWhat Teens Want and How to get Their Business: Market Segmentation and the Teenageren_US
KCollege.Access.ContactIf you are not a current Kalamazoo College student, faculty, or staff member, email to request access to this thesis.

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  • Economics and Business Senior Individualized Projects [1176]
    This collection includes Senior Individualized Projects (SIP's) completed in the Economics and Business Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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