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Industrial Distribution and Market Segmentation; Based on Lawson Products and the Industrial MRO Market

dc.contributor.advisorLi, Yang
dc.contributor.advisorSherman, Geoff
dc.contributor.authorRuprich, Michael G.
dc.date.accessioned2012-05-24T17:47:11Z
dc.date.available2012-05-24T17:47:11Z
dc.date.issued2005
dc.identifier.urihttp://hdl.handle.net/10920/26343
dc.descriptioniii, 29 p.en_US
dc.description.abstractA description of an internship in the marketing department of Lawson Products in Des Plaines, IL. During which research was completed on market segmentation and the practical ends of market segmentation along with the creation of two projects to the application of market segmentation in the industrial MRO distribution industry. The project encompasses how Lawson Products has chosen to institute a market segmentation plan to help increase sales by penetrating existing accounts and acquiring new accounts. Within this there is the movement and description of the projects completed to help institute the market segmentation, which include industry profiles and competitor reporting.en_US
dc.description.sponsorshipDatabase Marketing. Lawson Products. Des Plaines, Illinois
dc.format.mimetypeapplication/pdf
dc.language.isoen_USen_US
dc.relation.ispartofKalamazoo College Economics and Business Senior Individualized Projects Collection
dc.relation.ispartofseriesSenior Individualized Projects. Economics and Business.;
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.titleIndustrial Distribution and Market Segmentation; Based on Lawson Products and the Industrial MRO Marketen_US
dc.typeThesisen_US
KCollege.Access.ContactIf you are not a current Kalamazoo College student, faculty, or staff member, email dspace@kzoo.edu to request access to this thesis.


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    This collection includes Senior Individualized Projects (SIP's) completed in the Economics and Business Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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