Industrial Distribution and Market Segmentation; Based on Lawson Products and the Industrial MRO Market
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Authors
Ruprich, Michael G.
Issue Date
2005
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
A description of an internship in the marketing department of Lawson Products in
Des Plaines, IL. During which research was completed on market segmentation and the
practical ends of market segmentation along with the creation of two projects to the
application of market segmentation in the industrial MRO distribution industry. The project
encompasses how Lawson Products has chosen to institute a market segmentation plan to
help increase sales by penetrating existing accounts and acquiring new accounts. Within this
there is the movement and description of the projects completed to help institute the market
segmentation, which include industry profiles and competitor reporting.
Description
iii, 29 p.
Citation
Publisher
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.