DE-STA-CO's Improvement of Communication through Technology
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Authors
Zeitlin, Carly
Issue Date
2011
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
This summer I did a marketing internship at The Detroit Stamping Company,
most commonly referred to as DE-STA-CO. DE-STA-CO, as explained on its website, is
the "Worldwide leader in the design, manufacture and support of clamping, gripping,
transferring and robotic tooling solutions for workplace and flexible automation needs"
("DE-STA-CO homepage," 2007). The company is most famously known for
manufacturing the first manual toggle clamp in 1936. Today DE-STA-CO continues to
create new innovate technologies for not only the automotive industry, but as of recently,
the food packaging industry also. To market its newest products for the food packaging
industry to the entire world, DE-STA-CO is going to PACK EXPO tradeshow at the Las
Vegas Convention Center, September 26 through September 28.
As an intern at DE-ST A-Co my responsibilities appeared to me as insignificant to
the production of our company's booth and to the week in general, but my co-workers
assured me that my help this summer was much needed and highly appreciated due to the
hectic time period of preparing for a tradeshow. I began my work doing tedious
paperwork for registration that was more difficult than I thought it would be. I had to
preorder electrical services, electrical workers, air and water services, carpet, cleaning
services, material handling, booth labor, hanging signs, hanging signs labor, and
advanced warehouse shipping. I did not know much. of the information in order to fill out
the registration forms because it was my first week so I had to contact many of my coworkers
from different departments to find the answers. For instance, I had to order
II
electricity for the Robot at the tradeshow that was going to display our new vacuums. I
had to order specific outlets and electrical plugs for the robot that would be compatible
with the Las Vegas Convention center. Other work I did involving the robot included
finding the dimensions in order to pack it safely in the correct size crate, requesting
specific labor to transport the robot from the advanced warehouse the booth at the trade
show, and reserving labor from the tradeshow to set the up the robot in the booth.
Another task I was in charge of completing was creating an electrical and
plumbing lay out of the booth for the laborers at the trade show. Creating a lay out plan is
· a necessity so the laborers know where exactly electrical and air outlets are needed. By
examining the lay out plan of the booth created by· the marketing team at DE-STA-CO
earlier this year, I was able to develop an electrical and plumbing lay out plan for
PACKEXPO.
The Floor plan created by DE-STA-CO's marketing team shows the strategic set
up of where the larger products will be displayed. The robots and the location of the
kiosks will exhibit the new smaller products and the videos on the flat screen televisions.
The televisions will broadcast new products for food & packaging, solutions, and
automation to customers.
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10 p.
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