JavaScript is disabled for your browser. Some features of this site may not work without it.
  • About K
  • Academics
  • Admission
  • Alumni Relations
  • Giving to K
  • News & Events
  • Student Life
  • HORNET HIVE
  • ATHLETICS
  • SITEMAP
  • WEBMAIL
    • Login
    View Item 
    •   CACHE Homepage
    • Academic Departments, Programs, and SIPs
    • Economics and Business
    • Economics and Business Senior Integrated Projects
    • View Item
    •   CACHE Homepage
    • Academic Departments, Programs, and SIPs
    • Economics and Business
    • Economics and Business Senior Integrated Projects
    • View Item

    DE-STA-CO's Improvement of Communication through Technology

    Thumbnail
    View/Open
    Searchable PDF / Kalamazoo College Only (907.6Kb)
    Date
    2011
    Author
    Zeitlin, Carly
    Metadata
    Show full item record
    Abstract
    This summer I did a marketing internship at The Detroit Stamping Company, most commonly referred to as DE-STA-CO. DE-STA-CO, as explained on its website, is the "Worldwide leader in the design, manufacture and support of clamping, gripping, transferring and robotic tooling solutions for workplace and flexible automation needs" ("DE-STA-CO homepage," 2007). The company is most famously known for manufacturing the first manual toggle clamp in 1936. Today DE-STA-CO continues to create new innovate technologies for not only the automotive industry, but as of recently, the food packaging industry also. To market its newest products for the food packaging industry to the entire world, DE-STA-CO is going to PACK EXPO tradeshow at the Las Vegas Convention Center, September 26 through September 28. As an intern at DE-ST A-Co my responsibilities appeared to me as insignificant to the production of our company's booth and to the week in general, but my co-workers assured me that my help this summer was much needed and highly appreciated due to the hectic time period of preparing for a tradeshow. I began my work doing tedious paperwork for registration that was more difficult than I thought it would be. I had to preorder electrical services, electrical workers, air and water services, carpet, cleaning services, material handling, booth labor, hanging signs, hanging signs labor, and advanced warehouse shipping. I did not know much. of the information in order to fill out the registration forms because it was my first week so I had to contact many of my coworkers from different departments to find the answers. For instance, I had to order II electricity for the Robot at the tradeshow that was going to display our new vacuums. I had to order specific outlets and electrical plugs for the robot that would be compatible with the Las Vegas Convention center. Other work I did involving the robot included finding the dimensions in order to pack it safely in the correct size crate, requesting specific labor to transport the robot from the advanced warehouse the booth at the trade show, and reserving labor from the tradeshow to set the up the robot in the booth. Another task I was in charge of completing was creating an electrical and plumbing lay out of the booth for the laborers at the trade show. Creating a lay out plan is · a necessity so the laborers know where exactly electrical and air outlets are needed. By examining the lay out plan of the booth created by· the marketing team at DE-STA-CO earlier this year, I was able to develop an electrical and plumbing lay out plan for PACKEXPO. The Floor plan created by DE-STA-CO's marketing team shows the strategic set up of where the larger products will be displayed. The robots and the location of the kiosks will exhibit the new smaller products and the videos on the flat screen televisions. The televisions will broadcast new products for food & packaging, solutions, and automation to customers.
    URI
    http://hdl.handle.net/10920/26323
    Collections
    • Economics and Business Senior Integrated Projects [1202]

    Browse

    All of CACHECommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    Login

    DSpace software copyright © 2002-2023  DuraSpace
    DSpace Express is a service operated by 
    Atmire NV
    Logo

    Kalamazoo College
    1200 Academy Street
    Kalamazoo Michigan 49006-3295
    USA
    Info 269-337-7000
    Admission 1-800-253-3602

    About K
    Academics
    Admission
    Alumni Relations
    Giving to K
    News & Events
    Student Life
    Sitemap
    Map & Directions
    Contacts
    Directories
    Nondiscrimination Policy
    Consumer Information
    Official disclaimer
    Search this site


    Academic Calendars
    Apply
    Bookstore
    Crisis Response
    Employment
    Library
    Registrar
    DSpace Express is a service operated by 
    Atmire NV