Campbell, Siobhan R.
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In the latter pages, intangible assets are presented as important aspects to a company and its success, given both positive and negative qualities of them. Intangibles are things that cannot be physically touched or accounted for in a balance sheet but have the ability to increase sales and positively impact a company and its performance. Some examples of intangible assets include patents, brand names, ideas and people. Intangibles usually imply a reward received at some point in the future (for example: after a brand has established itself and proven quality, people with purchase items with its name or logo over other similar items). Included are excerpts and quotations from peer-reviewed sources noting the importance of intangibles and there impact on a company. In addition, arguments for and against including intangibles in accounting reports is also discussed. Upon completing extensive research of intangible assets I have come to the conclusion that intangibles are an important asset to any business and the accounting debate is an argument that will be discussed for years to come.