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dc.contributor.advisorMcKinney, Hannah J., 1955-
dc.contributor.authorCharon, Steven
dc.description25 p.en_US
dc.description.abstractAs a bachelor of Health Sciences at Kalamazoo College, my primary focus for the past four years has been to learn the knowledge that would prepare me for medical school and a successful career in medicine. I have always had a deep interest in obtaining a complete, deep understanding of how things work. As such, I find that I have a passion for physiology in particular. Additionally, I have been intrigued by economics and business from the first time I had heard about the "invisible hand." Consequently, I chose to obtain a minor in Economics at Kalamazoo College in order to obtain the knowledge that I see as absolutely essential to surviving in the world; especially in today's struggling economic times. When an opportunity presented itself to me to obtain a summer position at a company called Stryker that sells medical supplies, I was elated. I interviewed for several positions, being bounced from one department to another. It didn't bother me that I was interviewing for over two months, because I just wanted to be involved. At the time, I felt that it offered me an invaluable experience to get some real-world insight into the realms of both the medical and business fields. I was eventually offered a position in marketing, with which I had previously had almost no experience. Nonetheless, I saw it as a chance to prove myself in the workplace and welcomed the challenge with open arms. Throughout the entirety of my summer experience at Stryker, I was able to apply the knowledge I had learned in the classroom relating to both health and business. I was able to get exposure to some information critical to the company's success, and participate in very meaningful project~ that helped Stryker improve the already impressive growth they have experienced since the beginning of their existence. In the experiential section of this paper; I will discuss the specifics of my position at Stryker and describe the wide range of work that I did, with the focal point concentrated on product marketing and an emphasis on product backorder management. In the connections essay; I will examine the importance of that work, and marketing in general, using various economic concepts that I found to be key components to the success of the company and my specific role. In doing so, I will present the conceptual knowledge learned in the classroom and describe its application to the real-world that makes a very successful business possible when marketing is implemented properly.en_US
dc.description.sponsorshipStryker Corp. Kalamazoo, Michigan.
dc.relation.ispartofKalamazoo College Economics and Business Senior Individualized Projects Collection
dc.relation.ispartofseriesSenior Individualized Projects. Economics and Business.;
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.titleExperiential Senior Individualized Project: The Importance of Marketingen_US
dc.title.alternativeExperiential and Connections Analysis in the World of Marketing
KCollege.Access.ContactIf you are not a current Kalamazoo College student, faculty, or staff member, email to request access to this thesis.

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  • Economics and Business Senior Individualized Projects [1145]
    This collection includes Senior Individualized Projects (SIP's) completed in the Economics and Business Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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