University Recruiting at Freudenberg-NOK: The Effects of the Labor Market on College Recruiting

Abstract

This document describes my experiences working in the Human Resources department at Freudenberg-NOK in Plymouth, Michigan. I spent the summer researching and documenting the company's current college recruitment activity and made suggestions for improvements in the future. I created documents detailing how best to recruit at four different universities and presented my findings at the Human Resources Conference in September. In addition, this paper examines the labor market as it pertains to the college recruitment process. I discuss the supply and demand for college students, competition, and marketing. Finally, I describe how the Internet has changed and improved the college recruitment process by increasing the interaction between employers and potential job candidates.