University Recruiting at Freudenberg-NOK: The Effects of the Labor Market on College Recruiting
Abstract
This document describes my experiences working in the Human
Resources department at Freudenberg-NOK in Plymouth, Michigan. I spent the
summer researching and documenting the company's current college recruitment
activity and made suggestions for improvements in the future. I created
documents detailing how best to recruit at four different universities and
presented my findings at the Human Resources Conference in September.
In addition, this paper examines the labor market as it pertains to the
college recruitment process. I discuss the supply and demand for college
students, competition, and marketing. Finally, I describe how the Internet has
changed and improved the college recruitment process by increasing the
interaction between employers and potential job candidates.
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