Service Differentiation and Monopolistic Competition in China's Study Abroad Market

Abstract

Service Differentiation and Monopolistic Competition in China's Study Abroad Market is an analysis of the market that prepares students to study abroad in China. This includes an insider perspective, containing content that relates to my position at Welltrend. The topic in question is how firms in China's study abroad market create market power through service differentiation. Looking at consumer preferences and producing firms, it is evident where the roots of monopolistic competition originate. In conclusion, my analysis shows firms in this market develop market power through diversifying locations, forming partnerships, changing curricula, and pricing.