Service Differentiation and Monopolistic Competition in China's Study Abroad Market
Abstract
Service Differentiation and Monopolistic Competition in China's Study Abroad Market is an
analysis of the market that prepares students to study abroad in China. This includes an insider
perspective, containing content that relates to my position at Welltrend. The topic in question is
how firms in China's study abroad market create market power through service differentiation.
Looking at consumer preferences and producing firms, it is evident where the roots of
monopolistic competition originate. In conclusion, my analysis shows firms in this market
develop market power through diversifying locations, forming partnerships, changing
curricula, and pricing.