Selling to Different Types of Businesses
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Authors
Cameron, Justin
Issue Date
2011
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
The purpose of this senior individualized project is to analyze the proper way to
sell to various types of businesses and the tools necessary to do so effectively. In the
following paper, I will explain my summer experience, and the most advantageous way I
found to sell to these various businesses. Early in the summer it became apparent that the .
market was broken down in to three main categories of businesses; small businesses,
corporate businesses, and franchise businesses. Each of these businesses are unique in
their operation, processes and procedures and thus, how they choose to advertise. Each
business category had a different approach that best suited the situation when trying to
make a sale. I found that within these types of businesses I encountered variances
between different owner's business practices. At the end of summer, I came to realize
that you can generalize a business by its structure to a certain point, and after that point,
you must be able to adjust your approach to respond to distinctions between owners,
managers and financial situations as they are encountered. Being able to close a sale
relies upon both your preparation and your ability to respond to the objections, which the
potential customers present.
Description
20 p.
Citation
Publisher
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.