Show simple item record

dc.contributor.authorClark, Ryan
dc.description34 p.en_US
dc.description.abstractMy senior individualized project consists of drawing my own personal experience 1 had with a nationally recognized horse trainer and applying what I learned from that experience to create a marketing plan for a new incoming horse trainer trying to enter into the horse show industry. I broke the marketing plan down into five sections. These sections include goals that a new trainer entering the industry should be looking to achieve, creating a SWOT analysis to better understand their own strengths and weaknesses, as well as, knowing opportunities and threats that may be within the industry, better understanding the market they are entering, using marketing strategies to promote their business and the expenses that come with running a high-caliber training facility. All of these sections illustrate how a new trainer can become ~ successful in a small industry that, in comparison to others, is difficult to enter.en_US
dc.relation.ispartofKalamazoo College Economics and Business Senior Individualized Projects Collection
dc.relation.ispartofseriesSenior Individualized Projects. Economics and Business.;
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.titleA Market Plan for an Incoming Horse Trainer Into the Horse Show Industryen_US
KCollege.Access.ContactIf you are not a current Kalamazoo College student, faculty, or staff member, email to request access to this thesis.

Files in this item


This item appears in the following Collection(s)

  • Economics and Business Senior Individualized Projects [1145]
    This collection includes Senior Individualized Projects (SIP's) completed in the Economics and Business Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

Show simple item record