Bryerpointe Kennel: A Business Plan and Exploration of Financing Options

Abstract

There are not enough kennels in the Metro-Detroit area to support the growing demand for boarding, grooming, training and breeding dogs and cats. Pet owners are fanatic about their beloved pets, and they will not entrust them to anyone; the kennel that they stay at must be safe, reliable and trustworthy. A dependable kennel is needed in three main cities of Southeastern Detroit: West Bloomfield, Canton Township and Novi. Due to high income levels, present population and population growth rates, a kennel would be most prosperous in the West Bloomfield area. Furthermore, there are no key competitors in this area, improving the chances of success. In order for a kennel to be successful, it must possess several key characteristics. The first, and most important, is a good sense of customer service. Another important characteristic is a well-structured facility. Lastly, a strong marketing plan, targeting key consumers is necessary. Bryerpointe Kennel would flourish in the Detroit Area because the owners can target the market in most need of a kennel, provide outstanding service, and retain their business. In order to do so, their business plan must be financed through various sources. While financing their business, however, there are many steps to take and obstacles to overcome.