Media Convergence And How Should Marketers Reach The Millennia! Generation?
Sunwoo, June Y.
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It started out with a small discussion between Anna Martin who is a Research Coordinator at Alloy Media + Marketing and I. Since the company is main target audience is teenagers she asked if I have been noticing the media convergence. Without hesitation I responded "no" but as soon as I got home from work I was doing exactly what all other Millennials were doing. I was watching TV shows online, texting my friend on the subway, and listening to my iPod everyday to and from work. This led to great curiosity and I wanted to know why media convergence was happening and fast. I was also interested in how marketer should reach our generation, the Millennia! generation. As a Millennia! we value three main three things: Mobility, Control, and Convenience. These three main points remained the same until the end of my research.