Multinational Business and Global Expansion: An International Plan for Victoria's Secret, Corp.
Adams, Jessica G.
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The world today is an increasingly globalizing environment and corporations move at an extremely fast pace to keep up with the changes. This involves regular research, development, technological advances, advertising and meeting the satisfaction of its customers and/or consumers. When expanding internationally, factors such as cultural differences, currency exchange rates and competition are only a few of the obstacles that may arise. Victoria's Secret is the leading lingerie company in the United States, with over 1,000 store locations and an interactive online retail website to purchase from. For year ending 2008, its parent company Limited Brands, Inc. earned 718 million USD in net income (profit after expenses and taxes). After some fundamental analysis of its financial statements, there is working capital, resources and a good reputation that deems ready to expand Victoria's Secret, Corp. abroad. This research document uses an analysis of multinational management and a fundamental business analysis to first understand global development and multinational management. It then continues on to derive an international expansion plan for Limited Brands' Victoria's Secret, Corporation. It outlines a plan to expand its company into London, England known as one of the shopping capitals of the world. The globalization of this corporation will not only open up many employment opportunities for both United States' residents and London residents, but also provide more opportunities for further expansion and strive to exist as a multinational enterprise.