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dc.contributor.advisorMcKinney, Hannah J., 1955- (see also Hiles, Hannah J., 1955- and Apps, Hannah J., 1955-)
dc.contributor.advisorDutmers, Jennifer
dc.contributor.authorVanDerSchie, Nicholas Roy
dc.description28 p.en_US
dc.description.abstractDuring the summer of 2000 I participated in an internship at Johnson Controls, Inc. With headquarters in Milwaukee, Wisconsin, Johnson Controls is a global market leader in automotive systems and facility management and controls. While working in the electronics marketing department in Holland, Michigan, I managed several projects including the development of an Intranet site, product benchmarking, and product internet marketing. The automotive industry, as of late, has progressively engaged in the World Wide Web as a tool for suppliers, manufacturers, marketers and purchasers. The three biggest North American manufacturers are collaborating to build the largest purchasing exchange of all time. Japan is emerging as a leader in business-to-consumer Internet marketing segment, while North America recently revolutionized online referral services with e-companies. The automotive industry is gaining exposure on the World Wide Web and high growth is expected in the future.en_US
dc.description.sponsorshipJohnson Controls, Inc. Holland, Michigan.
dc.relation.ispartofKalamazoo College Economics and Business Senior Individualized Projects Collection
dc.relation.ispartofseriesSenior Individualized Projects. Economics and Business.;
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.titleJohnson Controls, Inc. Experiential S.I.P. Reporten_US
KCollege.Access.ContactIf you are not a current Kalamazoo College student, faculty, or staff member, email to request access to this thesis.

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  • Economics and Business Senior Integrated Projects [1202]
    This collection includes Senior Integrated Projects (SIP's) completed in the Economics and Business Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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