Johnson Controls, Inc. Experiential S.I.P. Report
Abstract
During the summer of 2000 I participated in an internship at Johnson Controls, Inc. With
headquarters in Milwaukee, Wisconsin, Johnson Controls is a global market leader in automotive
systems and facility management and controls. While working in the electronics marketing
department in Holland, Michigan, I managed several projects including the development of an
Intranet site, product benchmarking, and product internet marketing.
The automotive industry, as of late, has progressively engaged in the World Wide Web as
a tool for suppliers, manufacturers, marketers and purchasers. The three biggest North American
manufacturers are collaborating to build the largest purchasing exchange of all time. Japan is
emerging as a leader in business-to-consumer Internet marketing segment, while North America
recently revolutionized online referral services with e-companies. The automotive industry is
gaining exposure on the World Wide Web and high growth is expected in the future.