Researching Corporate Globalization: A Focus on the Study and Presentation of The Global Air Care Industry
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Authors
Placinski, Renae N.
Issue Date
2002
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
Corporate globalization is a phenomenon that utilizes today's advancements in
technologies and communications to help corporations do business on an international
basis, in order that they may gain greater recognition, success, and, of course, profits.
While working for a private global company, with a major global company as a client, I
experienced first-hand the way in which business is conducted on a global basis. I was
able to study global corporate structure, strategies, global marketing, and more. I also
learned about complications in global corporation, from very large problems to small
annoyances. For example, large, complicated issues such as varying governmental
regulations from country to country and international travel and work permit issues
showed me the many large-scale problems global corporations have to face. Through my
work, I realized that small difficulties, such as measurement discrepancies and currency
conversions, were everyday problems that complicate work for employees of global
corporations.
Overall, my first-hand experience, detailed in the experiential section, led me to
research in greater detail the process, workings, strengths and weaknesses of corporate
globalization. These topics are discussed in the research section of this thesis through the
use of several resources, including a case study of a major global corporation. Contained
in this thesis is a combination of persona4 experience-based information, and solid
textual research on several aspects of corporate globalization.
Description
vi, 72 p.
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