On the "Cutting Edge" In Sales
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Authors
Underwood, Michael
Issue Date
2002
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
Over the course of the summer and fall of2001 I have held an internship position
in sales and marketing. The internship is with Vector Marketing Corporation, a company
that solely sells Cutco cutlery. Cutco cutlery leads all cutlery companies in North
America in sales every year. What makes this achievement remarkable however, is that
Cutco knives cannot be found in stores. In fact, Cutco knives are not even advertised.
Instead, Cutcos success in sales relies on individual sales representatives like myself.
These sales are not achieved by traditional door-to-door and/or telemarketing methods.
Instead, the sales are gained by networking. Sales representatives start out selling to
friends and family and are then referred to others, and then from those individuals to yet
even more potential consumers of the product. This job experience has helped to develop
my interpersonal communication skills and my confidence in interacting with people of
all kinds.
Description
36 p.
Citation
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License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.