The United States Brewing Industry and Miller Brewing Company Trends at National, State, and Local Levels 1972 to 1990
MetadataShow full item record
This paper is a study of different aspects and trends of the patterns of sale of the brewing industry in the United States from 1972 to 1990. The data in this study was arranged in such a way so that trends in various areas can be evaluated and compared to other segments of the United States brewing industry. The segments of the United States brewing industry that are used in comparison to one another are as follows: (1) United States brewing industry; (2) Miller Brewing Company; (3) Michigan beer industry; (4) Miller Brewing Co., Michigan; and (5) L&L Beverage of Benton Harbor. After organizing the data and drawing on comparisons, some basic trends and conclusions have been found. The brewing industry was very prosperous, in terms of growth, throughout the 1970's for most brewers, brands, distributors, and states, but as 1980 came around, the brewing industry began to see many changes. United States beer sales began to flatten out or even fall, as did Miller Brewing Company sales. The state of Michigan was hit much harder than the nation as a whole as sales have dropped drastically, due in part to the legislation of government laws that are contrary to beer industry growth. Within Michigan, Miller sales are lower now than sales figures for 1980, and L&L sales have been very stagnant. Also contributing to slow or decreased sales in Michigan and L&L Beverage is the flat growth in population, brought about by the movement of industrial jobs out of Michigan. One brewer, Anheuser-Busch, managed to fight its way through these tough times, and firmly stand high above the rest as America's largest brewer. But another bright spot has emerged with 1990's brewery statistics. In looking at tables 2-5, 1990 shows a larger growth percentage for all tables than of recent years past. Although the United States beer sales of the nineteen-nineties can not be evaluated yet, the statistics of the year 1990 are a welcome change from the previous decade.
Showing items related by title, author, creator and subject.
United States Foreign Policy to Africa: Study of the Organizations in the United States House of Representatives That Contribute to United States Foreign Policy to Africa Cibulka, Britt A. (1991)This paper seeks to analyze the organization and composition of the bureaucratic structures -within the United States House of Representatives that deal with American foreign policy to Africa. The paper will encompass two ...
The Creation of a Free Trade Agreement between the United States and Mexico. The Implications for Mexican Development and the United States Economy Padilla, James J., Jr. (1991)The research for this SIP included extensive use of the University of Michigan Graduate School Library and Business School Library. In addition interviews were conducted with Ford Motor Company's public policy analyst ...
Hindert, Johann W. (2002)This paper represents the culmination of my summer internship at the U.S. Department of State in Washington, D.C. The purpose of this experience was to fulfill the Kalamazoo College Senior Individualized Project (SIP) ...