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dc.contributor.authorO'Brien, Erin Jeanne
dc.description49 p.en_US
dc.description.abstractThe American auto industry is back on it's feet, only after being knocked down by the Japanese. Although the American industry will never again be as powerful as they were before the Japanese entered the auto market. No one is to blame for the lost market shares more than the Americans themselves. They neglected to look at economic forecasting and take notice of the changing desires of the American public. They handed the Japanese their slice of the American pie on a silver platter. The Japanese introduced a car that was being demanded by the American consumers. This car was inexpensive, dependable, and fuel efficient. Three concepts that American auto makers were uneducated in. The Japanese were experts at producing a car that was dependable and they could do it cheaper than anybody else. Their workers are dedicated to the cause and their management is responsive to ideas and suggestions from the engineers. From here the Japanese learned from the Americans. Their new sport and luxury lines are styled after the American products. They have their advertising, and promotion done by American companies for their American markets. Although the American industry is regaining lost ground, sales are not where they were projected to be and the foreign produced cars are selling as well if not better than ever now in this recession period. One fact says it all: The best selling car in American right now is the HONDA ACCORD.en_US
dc.relation.ispartofKalamazoo College Economics and Business Senior Individualized Projects Collection
dc.relation.ispartofseriesSenior Individualized Projects. Economics and Business.;
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.titleAmerican vs. Japanese: The Automotive Industry; No Longer an American Traditionen_US
KCollege.Access.ContactIf you are not a current Kalamazoo College student, faculty, or staff member, email to request access to this thesis.

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  • Economics and Business Senior Individualized Projects [1176]
    This collection includes Senior Individualized Projects (SIP's) completed in the Economics and Business Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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