Consumer Choices as Expressions of Identity: Radical Consumerism Demonstrated Through Organics, CSA, and Health Foods
Anderson, Lily M.
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A literature review, with research from across the social sciences used to discuss the significance of social identity and its role in consumer culture. The research included highlights on post-modernism in consumer culture, consumer activism, and collective identities. This also elaborates on consumption as a means, for an individual to connect to a particular social movement or micro-culture significant to their identity.