Mutual Funds: Their Increasing Appeal to Individual Investors in the 1990s
Horne, Jeffrey A.
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The following WESIP paper is divided into three major sections. Section I, the most important, is divided into three parts. The first part contains mostly factual information on mutual funds, as well as general reasons for their popularity. The second part discusses a specific type of mutual fund, the growth fund, because it is one of the most popular today. The growth fund portion includes some fundamental economic theory and the role marketing plays within the success of this particular financial instrument. Some analysis is given in this part through presentation of comparative returns on different investments and other relevant data. Within section one, the final part briefly presents reasons for individuals to invest, considering various economic circumstances. Section n, the next major portion of this presentation, gives a brief description of what my WESIP at Merrill Lynch entailed along with an assortment of journal entries and examples of exercises I completed. The last major portion, Section m, reflects upon my internship and how previous coursework at Kalamazoo College facilitated the adjustment process. Lastly, my career outlook is given some attention, in light of the experience Merrill Lynch has provided me.