|dc.contributor.advisor||Breznau, Thomas C.||
|dc.description||iv, 95 p.||en_US
|dc.description.abstract||The aim of this report is to provide vendors of system development software with
information about selling their products to Spain. Those companies wishing to expand or
create contacts in the Spanish market will find this report useful as it discusses various
methods of marketing software to Spain, as well as trends in the Spanish marketplace.
I have not been able to locate any reports like mine that deal specifically with the
marketing of system development software to Spain. Those reports that do touch on this
subject are quite expensive as well as brief in their nature. It is my hope that this report
can act as a comprehensive guide for companies who wish to inexpensively increase
software sales in the Spanish market.
Specifically, the first part of the report includes general data about Spain-- its
population, agriculture, natural resources, and principal industries. The next part of the
report addresses sales trends in the Spanish market for software and hardware. Analysis is
given to explain the reasons behind these trends. The report also provides an in depth
look at marketing system software in the Spanish market. This section includes
information about sales negotiations and effective marketing strategies for system
development software vendors.
The last section addresses specific recommendations to software vendors. This
section, integrating all previous material from the report, will provide detailed instructions
about moving foreword in the marketing of system development software.
Companies like Intersolv who wish to expand their distribution channels in Spain
need to be aware that there are specific steps to follow which will help them realise their
goals of expanding distribution in an inexpensive manner. Companies who make an
attempt to internationalize their software products as well as their support and training for
these products will see the most success in Spain. Similarly, those companies that seek to
understand the Spanish culture will realize better sales. Other specific recommendations
are given at the end of this report.||en_US
|dc.relation.ispartof||Kalamazoo College Economics and Business Senior Individualized Projects Collection||
|dc.relation.ispartofseries||Senior Individualized Projects. Economics and Business.;||
|dc.rights||U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.||
|dc.title||Selling System Development Software to Spain: An internship at Intersolv||en_US
|KCollege.Access.Contact||If you are not a current Kalamazoo College student, faculty, or staff member, email firstname.lastname@example.org to request access to this thesis.||