The Economics of the 1992 Winter Olympic Games: The Impact on the Savoie and the Role of the American Broadcasting Networks
Bushnell, Kathleen L.
MetadataShow full item record
The financial ramifications of an event like the Olympic Games are comprehensive, yet often overlooked. In actuality, there are many economic facets involving the host city/region, corporate sponsors, and television networks. Not until the last twenty years has there been such a profound relationship between the host city and the American Broadcast Companies. In fact, host cities have become dependent on the American "big three" networks. Without the support of the networks, the Olympics would be left with one of two choices: (1) to scale down the size and grandiose style of the Games and (2) to overextend themselves financially, be it as a city, region or a nation in order to present the Olympics In a style that the world has become accustomed to. In Albertville 1992, the dependency of the networks is illustrated by the Savoie which relied heavily on network funds. However, the region also had to overextend it/s resources to host a thirteen venue Olympic Games. At the French Government Tourist Office, I was able to gain knowledge about the Savoie and the Haute Savoie regions of France through my work with the French Alps Commission. In addition, I was able to participate in different projects which were aimed at marketing France regionally. My Internship with the French Government Tourist Office gave me insight as to which strategies are utilized in promoting a country to the United States.