Media Marketing Built on Basic Principles
Abstract
In the fast-paced business world over the last few decades,
marketing has become essential in creating an interest and audience
for all products or companies. Corporations big and small have a
percentage of their staff dedicated to basic marketing principles and
promoting themselves. The key to name recognition and product
knowledge involves promotion and advertising through different types
of media. The basic principles of marketing are vitally important to
study and understand to be an efficient and productive business. The
concept underlying all marketing in the 1990's is customer orientation
and behavior. For this marketing approach to be successful, the
company needs to take into consideration internal organization and
profit. The key to becoming market-oriented is based on functioning
effectively and concentrating on the specific product and the needs and
wants of its consumers. The entire focus of marketing needs the
assistance of sales, product design, consumer research, advertising,
and promotion to run successfully. A well-rounded understanding on
all the concepts of marketing give businesses an advantage over the
many options consumers have in today's economy.
The worlds of radio and media advertising are perfect examples
of using these basic principles. Stations target not only their
audience, but also the clients who use the stations to advertise.
Without careful consideration of the marketing process, a station can
lose profit, ratings, and respect. The following study is focused on
WCSX-radio in Detroit and the marketing concepts that make it
successful.