The State of the Comic Book Industry: A Study of Publishers, Distributors, and Retailers from 1993-1996 and Speculations on Future Prospects
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Authors
Mastantuono, Jon M.
Issue Date
1996
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
The main purposes of this study are as follows: 1) To explore the reasons behind a recent industry-wide recession with the intent of determining its composition and the full range of its impact. 2) To evaluate the effectiveness of methods employed by various parties in all sectors within the industry to slow or halt this recession. 3) To determine whether or not the comic book industry can recover from its recent economic hardships and return to a level of economic growth. If this is possible, then it is necessary to outline a comprehensive strategy by which this recovery might I take place. If this is not possible, then the I structural and historical reasons for such a position become additionally crucial, if only as a series of warning signs for other industries. These objectives are the central focus of the following project, and in many cases proceed chronologically from the first to the third, since the first is concerned mainly with
past behavior, the second with present behavior, and the third with prospects for the future.
Missing pages 28, 55, and 98.
Missing pages 28, 55, and 98.
Description
130 p.
Citation
Publisher
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.