Worldwide Direct Market Operations Ford Motor Company
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Authors
Kill, Susanne
Issue Date
1998
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
My Senior Individualized Project is based upon the work experience I gained
while working at Ford Motor Company. I worked in the Worldwide Direct Marketing
Operations (WDMO) division in Brentwood, England. WDMO was set up to keep an
intense relationship with Ford dealerships in developing countries. These countries are
stable enough to support a dealership but still need continual support and guidance.
While working in this department I carried out numerous tasks. My two main
responsibilities were adjusting prices when necessary to keep Ford vehicles competitive in the markets and the launch of four different vehicles into the WDMO markets. I also dealt with pricing reviews where an intense study of the current economic situation was evaluated and in doing so, Ford's market strategy was updated. I carried out an in depth look at all of the tax and duty rates for each of WDMO's markets.
I have explained each of my responsibilities in great detail on pages three through
twenty.
Description
iv, 102 p.
Citation
Publisher
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.