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dc.contributor.advisorReinert, Kenneth A.
dc.contributor.authorRoot, Jesse
dc.description44 p.en_US
dc.description.abstractThe author describes experiences interning in the marketing and advertising department at Delphi, a stained glass supplies outlet in Lansing, Michigan and focuses on the basic marketing tools used: card decks, retail and wholesale fliers, print ads, and the Internet.en_US
dc.relation.ispartofKalamazoo College Economics and Business Senior Individualized Projects Collection
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.titleThe Advertising Campaign of a Small Specialized Businessen_US
KCollege.Access.ContactIf you are not a current Kalamazoo College student, faculty, or staff member, email to request access to this thesis.

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  • Economics and Business Senior Integrated Projects [1195]
    This collection includes Senior Integrated Projects (SIP's) completed in the Economics and Business Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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