The Advertising Campaign of a Small Specialized Business

dc.contributor.advisor	Reinert, Kenneth A.
dc.contributor.author	Root, Jesse
dc.date.accessioned	2012-04-07T20:06:42Z
dc.date.available	2012-04-07T20:06:42Z
dc.date.issued	1998
dc.identifier.uri	http://hdl.handle.net/10920/25591
dc.description	44 p.	en_US
dc.description.abstract	The author describes experiences interning in the marketing and advertising department at Delphi, a stained glass supplies outlet in Lansing, Michigan and focuses on the basic marketing tools used: card decks, retail and wholesale fliers, print ads, and the Internet.	en_US
dc.format.mimetype	application/pdf
dc.language.iso	en_US	en_US
dc.relation.ispartof	Kalamazoo College Economics and Business Senior Individualized Projects Collection
dc.rights	U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.title	The Advertising Campaign of a Small Specialized Business	en_US
dc.type	Thesis	en_US
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Economics and Business Senior Integrated Projects [1195]
This collection includes Senior Integrated Projects (SIP's) completed in the Economics and Business Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.