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dc.contributor.advisorFink, John B., 1945-
dc.contributor.authorDietz, Kenneth M.
dc.descriptioniv, 95 p.en_US
dc.description.abstractThe author describes his internship with Valassis Communications and the development of reports to reflect the Front Cover, Perfect Spread (the two center pages), and the Back Cover statistics by Date and Client nationwide using a report supplied by the Majer's Corporation. The reports would show the number of coupons distributed on any one Insert date (all FSI/Suppliers combined) and the number of pages purchased by any particular Client throughout the report period. The reports would be used to determine to whom a reservation for a space in an insert would be granted. The reports were created with Access Technology's 20/20 Integrated Spreadsheet Modeling Program for use on a VAX computer system.en_US
dc.description.sponsorshipValassis Communications, Inc. Livonia, Michigan.
dc.relation.ispartofSenior Individualized Projects. Computer Science.
dc.relation.ispartofKalamazoo College Computer Science Senior Individualized Projects Collection
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written
dc.title20/20 Reports at Valassis Communicationsen_US
KCollege.Access.ContactIf you are not a current Kalamazoo College student, faculty, or staff member, email to request access to this thesis.

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  • Computer Science Senior Integrated Projects [269]
    This collection includes Senior Integrated Projects (SIP's) completed in the Computer Science Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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