Sales of Pharmaceuticals as a Function of Promotion: A Study for Upjohn International, Inc.
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Authors
Phelps, Frederick M., IV
Issue Date
1981
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
This paper presents the work I have done for the Upjohn Corporation in fulfillment of the Kalamazoo College Senior Individualized Project requirement. The report is in the standard memo format used at Upjohn. The research involves a unique set of data and circumstances and therefore does not build upon previous work. The reader needs little
more than a working knowledge of calculus and a fair understanding of how markets work. In order to protect proprietary information, all references to specific subsidiaries and products are given in code. Letters refer to subsidiaries while each product has been assigned a number.
Description
iii, 85 p.
Citation
Publisher
Kalamazoo College
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.