Sales of Pharmaceuticals as a Function of Promotion: A Study for Upjohn International, Inc.
Phelps, Frederick M., IV
MetadataShow full item record
This paper presents the work I have done for the Upjohn Corporation in fulfillment of the Kalamazoo College Senior Individualized Project requirement. The report is in the standard memo format used at Upjohn. The research involves a unique set of data and circumstances and therefore does not build upon previous work. The reader needs little more than a working knowledge of calculus and a fair understanding of how markets work. In order to protect proprietary information, all references to specific subsidiaries and products are given in code. Letters refer to subsidiaries while each product has been assigned a number.