The International Marketing Promotion Allocation Workshop: An Internship at The Upjohn Company
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My project while at Upjohn was to design a computer simulation game for Ian Stockdale, Hospital Marketing Manager, and David Harmelink, Product Manager, of the International Marketing Planning unit. The game is basically a computerization of a seminar that is used in International Marketing's Planning Workshops for subsidiaries. In these workshops, which last two to three weeks, at least a day and a half was spent on this seminar. In the seminar, the subsidiary representatives try to allocate the money in an imaginary promotional budget across a set of products and promotional types so that their sales are optimized. This involves many simple but time consuming calculations. The program that I wrote should decrease the amount of time necessary to work through the seminar (or International Marketing Promotion Allocation Workshop, as it is officially titled). The program also calculates expected sales based upon promotion for each product as a tool for evaluating the promotional plan developed in the seminar. This had previously not been a part of the seminar, but was considered to be one of the more important reasons for having it computerized.