A Study of the Graphic Expression Method of Need for Achievement Theory Applied to the Art of Late Medieval England
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This experiment and others like it verified the validity of the method of content analysis.for determining achievement motivation levels. This method has been in cross-cultural and histor1cal,studies. Elliot Aronson in 1956 used a similar type of behavioral experiment to determine achievement motivation through expressive behavior -- in this case graphic expression or "doodles." Aronson considered the TAT method to be limited by its verbal nature. which is easily inhibited by anxiety.about performance and limits the areas of possible study. He also considered. expressive behavior to be more indicative of the underlying personality structure because it was less influenced by consciousness and the situation than even. TAT. It. was Aronson's purpose to discover.if any empirical relationships existed between n achievement as measured by the content analysis method and graphic expression.