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dc.contributor.advisorBattisti, Danielle
dc.contributor.authorLloyd-Evans, Alexander T.
dc.descriptioniii, 66 p.en_US
dc.description.abstractUnderstanding the impact of television in general not only for what it conveys but for how it conveys it, and to whom, is crucial to understanding changes in American politics in this period as well. In particular, this study will look at the American presidential elections of 1952-1960 and how television shaped them. Campaigns are, at their simplest, a race to see who can convince the most consumers to buy their product, whether that is a platform, a new direction, or simply a personality. Television was a powerful and game-changing new tool for the campaigns in presidential elections, just as it was for other businesses and groups that targeted America's nation of consumers in the fifties and beyond.en_US
dc.relation.ispartofKalamazoo College History Senior Individualized Projects Collection
dc.relation.ispartofseriesSenior Individualized Projects. History.;
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder. All rights reserved.
dc.titleThe Rise of Television in Presidential Elections in the United States, 1952-1960en_US
KCollege.Access.ContactIf you are not a current Kalamazoo College student, faculty, or staff member, email to request access to this thesis.

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  • History Senior Individualized Projects [642]
    This collection includes Senior Individualized Projects (SIP's) completed in the History Department. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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